Black Friday is the day many people associate with the kick-off to holiday season shopping. Large box-stores and many of their smaller counterparts offer door-busters, significant discounts, and coupons for shopping. However, Black Friday is now followed up by Small Business Saturday, which is a continuation of exciting shopping deals. The difference is, Small Business Saturday allows you to shop small businesses that line the streets of your local downtown shopping districts.
What Is Small Business Saturday
Small Business Saturday is a day designed to support small, local businesses. As shoppers have become accustomed to visiting large box-stores, Small Business Saturday invites shoppers into smaller retailers. It comes right after Black Friday and before Cyber Monday and encourages small businesses to capitalize on one of the most exciting shopping days of the year. Plus, with shoppers visiting local shopping communities, Small Business Saturday also serves as a way to bring shop-owners, and community members, together.
Why You Should Shop on Small Business Saturday
Small businesses are the backbone of most local economies. One study reported that for every $100 spent at local businesses, $68 of it stays within the local economy. Large companies only keep about $43 in the local economy – so, small businesses make a huge difference in small economies.
Even though small businesses employ nearly 48% of the U.S. workforce, many struggle to keep their doors open, and only 50% survive the 5-year mark. The holiday season can bring additional obstacles to small business owners with online retailers and big-box stores ramping up on marketing efforts. By visiting a local retailer or small shop, you can support the local economy and enjoy the vibrancy and community that comes with shopping locally.
Enjoy the Vibrancy of Busy Downtown District
Another great reason to enjoy Small Business Saturday is to enjoy the vibrancy of a busy downtown district. The smells, holiday music, and laughter that you can experience while shopping locally is something that you cannot get while shopping online.
Plus, visiting local shops means you have the opportunity to find unique gift items that may not be available online. Small shops can cultivate their own fun, creative, and unique personalities. Patronizing one-of-a-kind businesses means you can have one-of-a-kind experiences.
Small Business Saturday Is An Investment in Community
Most people who live in our community are often seeking greater business diversity – in bars, restaurants, and entertainment. But, without people patronizing local businesses – their money is being spent in other communities. When we shop locally, we are investing in our community. A diverse and active local economy attracts different types of restaurants, bars, and retailers to come into town.
When we shop locally, we are also investing in building a stronger workforce, allowing local business owners to hire more, often at higher wages, and invest more in training. This ultimately leads to getting better service and a better experience.
Experience Small Business Saturday
It can be overwhelming preparing for the holiday shopping season. But, planning a day of shopping locally in your community is a fun way to get started. To learn what is happening around your town in support of Small Business Saturday, follow these tips.
- Find out what is happening in local publications.
- Check your email! Often small business owners will send out newsletters and sales information leading up to the big day.
- Social Media updates. By following #SmallBizSat #ShopSmall #SmallBusinessSaturday and other local social media platforms to learn what is happening.
- Visit your local downtown district. Just head downtown and see what local promotions are happening. Some localities even have other fun events that coincide with the day. For example, Downtown Brentwood has great promotions and also a fun Winter Wine Stroll.
A Perfect Day to Explore Your Local Backroads
Small Business Saturday is the perfect day to explore your local backroads. As we highlight small businesses, restaurants, non-profits, and events – take note and make sure you make them part of your local Small Business Saturday shopping.