We are excited to introduce you to Jordan, Grub Gallery. Jordan, a self-proclaimed foodie, started her Instagram page nearly 3.5 years ago in Boston, MA. As she moved West to explore the flavors of the West Coast, she has expanded her audience and introduced a playful perspective of Bay Area eating and the foodie community.
The Early Beginnings of Grub Gallery
Jordan began to play with Instagram as a way to archive meals she enjoyed and dishes she tasted at restaurants she would eat at. She said, “I have a bad memory. So, it was helpful.” For a college student living in the metropolitan city of Boston, the opportunities to visit new restaurants serving cuisine spanning cultures, price-points, and genres were profuse. Keeping a photo journal of her favorite foods and locations was a creative way to taste all the city had to offer. Soon, her Instagram page became a gallery of food.
Creating A Brand With Community
Grub Gallery really took off about 2 years ago when Jordan joined a club while away at school called Spoon University. Spoon University is a digital food resource that is a university’s student version of The Food Network. Spoon University is a digital food publication that features recipes, restaurants, stories and “hacks” that help readers, and contributors “adult.” Jordan explained the community at Spoon University encouraged her to get more involved with the food community in Boston and visit restaurants that might otherwise be off her radar. Through the platform, Jordan also honed her skills for writing restaurant reviews and taking photos.
Joining the Bay Area Foodie Community
After graduating from Northeastern, Jordan moved to the Bay Area. She has continued to grow her page through the Bay Area foodie community. Today, Jordan enjoys the fast-paced foodie community but has also begun to integrate more dishes she prepares at home, through image and by including the recipe to complement the content she gathers from local eateries. With a diversity of flavors as rich as the Boston market, Jordan is enjoying the tastes that are more traditional to the West Coast foodie scene.
Family and Food Coming Together
Jordan explained that food and family have always been intertwined. Her parents met working in the restaurant industry, working in the Twin Towers before she was born. She was raised in a home where there were always beautifully prepared, delicious family meals. Jordan explained between giggles, “I have always just loved food. We love to eat. We love to cook. Food is part of our culture and family life.”
She also said that her Instagram page has brought her a new and playful way to connect with her family. For example, her mom has gotten an Instagram account to follow the wanderings of Jordan but is now learning how to post images of the traditional foods she likes to prepare. Instagram has become a way Jordan and her family can keep in touch and communicate through food when they are apart.
What Can You Expect on Grub Gallery?
When you sneak into the Grub Gallery, you will find a playful variety of images highlighting different dishes from local restaurants and from Jordan’s kitchen. She also likes to showcase images of her cooking process while at home or integrate photos of the restaurant she is in. Jordan said it gives her audience a better idea of what the culinary experience is when she offers more photos than just the main dish she ordered.
As her brand, and experience, in the foodie world grows, Jordan is having fun playing with videos and using Instagram stories to narrate her foodie experiences. She also is playing with different perspectives and angles in her photographs. Jordan says that her platform is a space of creativity and is always changing a little bit. Her focus is always on highlighting the cuisine that is most interesting to her and ensuring the content she releases is high quality.
What Sets Grub Gallery Apart in the Foodie World?
At Grub Gallery, you can expect to find all types of food. Jordan says she loves Boba and cheesy food but waits for her mom’s Indonesian cooking when she is homesick. From burgers to dessert to the newest trend in teas, Jordan will highlight whatever taste she is feeling at the moment. The page is perfect for people who love exploring food – just like Jordan.
To keep up with Jordan, follow her Instagram page Grub Gallery. You will see her light-hearted take on eating and how she bridges small business, family, and food together. You will also see more of Jordan’s work on Local Backroads as we collaborate to bring new restaurants, flavors, and people together to explore more of our Local Backroads.